How to Calculate Sales Conversion Rates

Sales conversion rates are a useful measurement of the effectiveness of an eCommerce website, showing precisely how many visitors are being converted into customers.

To calculate sales conversion rates you will require the number of visitors and the number of orders placed in a given time period. You can also include the total income of orders.

We then calculate the conversion ratio by dividing the number of orders by the number of visitors and then multiplying by 100 to calculate a percentage.

Sales conversion rates don't just apply to websites, they can apply to in-app purchases or even retail outlets. As long as you know the number of visitors or users and the number of sales you can calculate a ratio.

Try the conversion rate calculator for yourself (to the right on PC or below on a smartphone) to calculate your sales ratios. The currency used in the calculator is not important, simply enter values in your local currency.

If you find this free online Sales Conversion Rate calculator useful, please share it using the buttons below.

Conversion Rate Calculator

Please enter your values below and click calculate.



Calculated Results

Sales Conversion Rate - 0%

Income per Visit ($ £ €) - 0

Average Order ($ £ €) - 0

If you'd prefer to do calculations offline, you can install the FREE Conversion Rate Calculator App for Android, iPhone, iPad, Amazon Kindle Fire and Windows Phone.

  •  Android

  •  iPhone/iPad

  •  Kindle

  •  Windows